The article has smallish print. The heading is very large, colorful, and exciting. There are images all along the right margin of the page and lots of separated text boxes with different sized quotes from the article. Also a bullet-ed list of facts on the bottom left side of the article. The reader is drawn into the article by everything happening around it.
Summary:
In Bernhardt's article "Seeing the Text" he talks about the appearance of writing. He states that there are four "laws" that need to be followed in setting up a good image of the writing to trick the reader into reading. He explains that by setting up a piece of writing this work, the reader can intently read, skim, skip, different sections and still know what is being said. He also talked about how setting up writing this way can incorporate different styles and reasons for writing. Like being able to write a legal, business, entertainment, and social awareness piece all in the same work.
Synthesis:
In Bernhardt's article he mentions on page 40 "When good communication or good figure is not provided by the visual stimulus, the perceiver has a tendency to fill in the missing gaps, to provide the missing definition, as evidenced by the ability of readers to process even highly degraded copy, in which much of the information provided by the shape of the letters is missing." Which ties into Porter's article on Intertextuality and the discussion we had in class Monday morning. Porter and Bernhardt state that even if something is not in the physical text you are reading, you can pull information from other resources and make connections to outside materials. This disagrees with what McCloud says and believes. McCloud states that he makes comics because it easier to make connections between the words and the physical images of things. Bernhardt states that using images and exciting things around the text makes the reader read the writing.
Dialectical Notebook:
Response Quote
I agree with this and like how it states that audience shapes the idea of the text, and that audience is a good idea to keep in mind when forming the layout of the work.
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I love this quote, it also ties into the discussion from class. Basically everything we taught in high school is useless in college and further writing. High school level writing is a short cut for teachers and hinders students by making them behind in the learning curve for college.
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This also ties into my above comment, but I disagree, I find it hard to believe that if i began turning in my papers to my professors that they would be okay with the set up and images that I would apply to make visual features relevant in the works.
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This quote has to do with more online articles and television ads. With more exciting things going on around the text we are more likely to read it and pay attention than if we were handed a packet with 10 font and boring black font on white paper and told to read every word of it.
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Influenced especially by the growth of electronic media, strategies of rhetorical organization will move increasingly toward visual patterns presented on screens and interpreted through visual as well as verbal syntax. pg 44
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Thoughts:
I did not really care for this article personally. I found it very dull but I thought that he made a good point, only for articles promoting something. I find it hard to believe that my professors would be okay with me turning in my essays and reports with fancy headings and images. I think that it is a good system for nonacademic types of writing.
After you Read:
I feel that McCloud would agree on some points and disagree on others. From McCloud's writing piece I felt he very blatently explained that by using images while writing made people pay more attention and conclude more from the "Conversation". Bernhardt uses the images to draw people into the writing and make them read it. Basically he uses it as "Curb Appeal" when McCloud uses it as the Main Dish.
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